Have you heard of Warren Buffet? You better have, but for those that haven’t, he’s the current richest man in the world according to Forbes, with $62 billion dollars. He can literally affect the United States economy with his decisions, that’s how powerful and rich he is. But how does this tie into the online world?

Well, the point I want to make is that in every economy there is that person(s) that can affect the economy by their actions alone. For this niche (Making Money Online), two people spring to mind, John Chow, and ShoeMoney. Both are A-list bloggers with an obscene amount of power.

Each of them has the power to make websites into superpowers, to shift the focus of the make money online niche and influence literally hundreds upon thousands of peoples decisions about what to do in the near future. But can I back this statement up?

Sure can, lets look at Shoemoney first, then John next. I coined the term the Shoemoney Effect a while back, in response Shoe wrote a post about it. In this post he wrote that:

“Probably one of the biggest impacts was a article I wrote on million dollar wiki. A couple days later Graham updated his blog saying I drove more then $40,000.00 in sales.”

That’s right folks, he drove the website $40,000.00, in sales with just one article. Any product he endorses or blogs about gets a huge traffic rush and some business, after all he is writing to 15,000 people that want to and eagerly read what he has to write.

John Chow is a freak of nature for the make money online niche. No one absolutely knows how he did it and his success will probably not be replicated any time soon with the same scale of earnings. Last month his blog grossed $29,643.01 ($1,022.17/day). That’s monumental, never mind with his 21,000 readers, he definitely has the most power in the niche!

When he blogged about peal away ads, how many websites did you see throw up peal away ads, TONS. Honestly, why do you think so many reviews get purchased from him? Because people listen to what he says and follow. They are his flock and he is a very good herder.

Anything John talks about will get a huge traffic spike as well as some good business. He is truly the Warren Buffet of the Making Money Online Niche, while ShoeMoney is more of a Carlos Slim (second richest man in the world).

The question we must ask ourself after considering this fact is how will these people use their immense power. So far they have used it correctly, but if John or Shoe makes a bad decision and for some reason endorses a scam or other faulty product, imagine how many people will loose money? Is it really healthy for these bloggers to have this much power? Right now, it’s okay, the niche (making money online) is a micro economy with the big bloggers dictating to an extend what the smaller ones do, but we must be on the lookout and always remember to question. Remember although these guys are the big names, it doesn’t mean they have all the right answers….