Pay Per Play Ads, Lots Of Show But a No Go
Now, lets talk about PPP ads, the new deal that are being promoted in all the forums. Whats my take on them? We’ll lets do as Snoop Dogg once said, drop it like its hot!
Here’s what I don’t get, why would you want to put, a old form of advertising that people repackaged and remodelled onto your website. THIS form, will actually drive away visitors!
What are PPP ads? They are found at sellingppp.com for one. All they are is an audio clip that plays for every user that comes to your site and you get paid per play (hence PPP). Sound familiar, check what a CPM ad is (pay per impression ad), it’s the same deal as a CPM ad, but just with audio.
The difference between CPM and PPP is this. CPM doesn’t make your user listen to an audio clip that will frustrate them, PPP does. This will drive users away from your site, because if your listening to music and browsing the web, BAM, you suddenly hear some audio clip mix with your music. THAT’S a HASTLE. You would be repulsed from revisiting the website.
Also with all the promotion going on in the forums, it sort of reminds me of AGLOCO and where did that turn out (oh yeah, they don’t exist anymore). So it’s I feel its all a lot of buzz but no actual show. People are promoting it hoping it will be real and big when its out, and through their extensive referral network they’ll make it big. It’s a promise of riches but what do you get in return (as a promoter or publisher), my estimate, nothing!
By all means prove me wrong, join and get paid, tell me if you do. Until then I’ll be sceptically watching from the sidelines waiting for PPP ads to crash and burn.
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PPP ads are a pure hastle. I hate going to new sites and hearing the “You’ve just won a free ipod nano”. Right after I hear that, I either hurry what I was looking for and leave or find a new source to get whatever it was I wanted.
On the scale of good and bad advertizing, they are probably below popups and above flashing “seizure” banner ads.