06
Jul
Here is a podcast with Ian Fernando. Unfortunately it got cut a bit short due to the fact that he was on the top affiliate challenge. That being said, Ian is a great guy and has a lot of great tips for PPC. The sound is a bit low so you may need to turn your volume up a wee bit, I apologize for that…
The Lingo
MMO (Make Money Online)
PPC (Pay Per Click such as paid search)
Links
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Hey Mattaw,
I can’t agree more with the research thing. I jumped in last year and ended up losing a fair amount of money.
I am now at the beginning stage and have not heard of many of the site he talked about so will have to give them a visit. I am avoiding adwords until I fully understand everything.
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A PPC campaign without proper research can cost you your shirt, the terrible part is that a well run ppc campaign can too. A little luck, a great sales page; as well as, a salable product will get you there in time though.
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@ Forest - Yeah, in most cases slow and steady will net results…
@ Ben - Where ever money is spent there is risk. Luck is a big factor but doing the proper research minimizes this risk.
Good information….definitely some tips to implement and think about.
I think research is key, and a lot of people see PPC as the golden goose, jumping in with no research or game-plan. I’ve heard horror stories about ppc….
I’m definitely looking for folks that have more knowledge in this area, so I can pick some brains.
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Great stuff although as mentioned it was a bit low but a quick adjustment to my sound levels and we were good! Keyword research is key for PPC and if done incorrectly it can cost you everything. Great post!