Sal Guarino is the President of MarketLeverage, a top CPA company. He graciously allowed me to interview him for your reading pleasure. Without further ado, here is my interview with Sal:
Me: How did you personally get started with MarketLeverage?
Sal: The CEO of this company Mike Jenkins reached out to him in 2001 to join in him it. We are personal friends.
Me: How did MarketLeverage get started?
Sal: It got started in 2004. The company wanted to formalize evolve the brokering of pre-existing advertising and MarketLeverage spawned from this.
Me: What sets MarketLeverage apart from other CPA networks?
Sal: The dedication of the staff, as well as the culture of the work place and the motivation to provide top payouts to publishers and make the experience a positive one.
Some of the most unique things about MarketLeverage is our top of the industry affiliate program and rewards program as well as the availability of our staff members to help our publishers.
Me: In the next 5 years where do you see affiliate marketing going?
Sal: I see it growing, tremendously, and specializing to be more efficient and consolidating into an effective industry. It is going in the direction of continuing to be more precise and relevant to what the customer wants.
Me: Where does MarketLeverage fit into that trend?
Sal: At the forefront continuing to be an industry leader.
Me: Tell us a bit about PrecisionPlayMedia (MarketLeverage’s parent company).
Sal: It started in 2000. Some other endevours, are InboxBeyond, which is a email publishing division, and DigitalLeads which is a in-house offer production.
Me: What can we expect to see from MarketLeverage in the near future?
Sal: Continued expansion of MLTV (MarketLeverage TV), more offers that will be suitable for web based publishers.
Me: What is your personal business philosophy?
Sal: Try to capitalize on your strengths but at the same time be able to take a look at your weaknesses and be open minded to improving them.
Me: Any last words for the MoneyBites readers?
Sal: Check out MarketLeverage. It can’t hurt, and you get first hand experience, exploring the industry.
I would like to thank Sal for taking the time to give me this interview. He’s a great guy, and I expect big things from MarketLeverage in the future.
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Market Leverage has definitely hit the ground running. From its inception it has kept true to its core values which ultimately make it better than all the other current generation networks. I know I’m Definitely not looking back to any others since joining this. If your smart and want powerful expertise and an industry innvator look no further than Market Leverage.
Just a quick note as well that Sal is a shining example of the personnel which Market Leverage keeps in house. Once you meet with your affiliate manager you will understand that this comany operates with the same attitude from the top to bottom. Hats off to Money Bites for snagging the review.
That they have. They are a shining example of a top company in the CPA industry.
Sal gave me the same attention as anyone although I am a relatively small fish in the sea compared to same, that for me is a major plus in my books. Once again, thanks to Sal for providing the review, and I’m glad you’re liking ML as much as I am.
Yeah, no kidding, I work with ML thanks to Mattaw and I gotta say I’m pretty darn happy with the way they treat their customers
–Ted
Teds last blog post..10 hallmarks in the evolution to blogging
Ted - all I gotta say is
Im Happy With Marketing Leverage they treat me like im there best friend lol
Max,
Thank you for posting this interview! We treat all of our publishers with the best customer service no matter if you are small or large. No matter how much revenue you generate with MarketLeverage you will always receive top notch customer service. If anyone has any questions feel free to email me, call or AIM me!
Thanks again Max!
Debby Phillips
AIM - mktlvgdeborah
deborah@marketleverage.com
407-323-1190