Do you optimize your website to have people do certain actions, well even if you do, I want to provide a potentially fresh perspective to increase various conversions around your website. I’ll give you guys a hint, all of the points I am bringing up have one thing in common among them that can really help boost your conversion rate. That magical thing is a call to action.

A call to action is literally a word or phrase that urges or “calls” you to complete an action. While they are a must have for affiliate marketing, I find a lot of people leave them out on certain parts of their blogs where they could use them to increase various “actions” that could be completed.

RSS Readership

One factor of a blogging a lot of people seem to worry over is their RSS readership. What they don’t know is by optimizing their RSS subscriptions with a call to action they can increase their ratio of visitors to readers and boost their RSS count easily.

By simply adding a call to action to your RSS subscription areas you can draw people’s attention to them and as a result get them to subscribe. Seriously, all it takes is a “click here to subscribe” or something like that. If you offer a subscription option at the bottom of each post, it’s super easy to just add this line above or below it.

If you’ll notice in my RSS area, I say “Click To Subscribe To My Feed”. This is a simple call to action, but I would wager without it my feed count would be lower than it currently is. If you don’t ask you won’t receive. By telling your visitors to subscribe to your feed believe it or not, more will!

Selling Ads

A call to action can also be applied to selling ad space. On your default banners and advertising page, do you have a call to action to prompt potential sponsors to buy advertising space?

For banners, it can be as simple as a line on them saying “Don’t wait, buy today” or something more complex. Anything that prompts a potential sponsor to get their ad now should help increase the number of sponsors that advertise on your website (assuming that there is interest in the spaces). This could be at the bottom of the banner. In this case you may want to split test calls to action to see what sells more ads (some may work better on your niche’s sponsors than others).

For your advertising page, do you just list your ad spaces and stats? If you don’t have a call to action on this page I look at this like a wasted opportunity. It is so simple to put a few call to actions onto this page. If you simply state after each ad price something like “buy this ad now” or another call to action you ensure that potential sponsors are properly prompted to buy the ad space instead of perhaps just browsing then forgetting about you.

User Interaction

You can also apply a call to action to your users interaction on your website. By putting a call to action on your comments or social media you can increase the numbers of readers that do those actions that make your blog “healthy”.

You can use a call to action to prompt users to comment (for example: “Tell me what you think, comment now”). You can also use these same calls to action to get people to participate in submitting your website to social media websites or any other type of interaction (such as polls) that users can do on your website. It’s just as simple as including that call to action to help prompt users to complete the action.

If You Don’t Have Them Get Them

Calls to action are so simple to include but many don’t. Do you include any calls to action on your website or blog? Well if you don’t take my advice, get them onto the blog or website today! There are definitely other areas of the blog that you could find calls to action useful to use on. What are you waiting for, if you haven’t already, get some calls to action implemented!