Competition helps a blog grow. It sparks interest in the blog and gets people talking about it. In a nutshell competition can easily be utilized by a blogger to successfully become a better known internet “icon” and to grow his/her blog to a new level.

What do you mean?

Lets take the case study of Garry Conn and John Cow for example. They are having a competition this month. What this does is it combines their audiences (the audience will probably read both sides), and as a result grows their readership, and makes them a fair penny in the process.

Readers and Fame

It will get them more readers and blog awareness because of the amount of blog posts about it that will go up. Everyone will want to jump in and give their two cents about who they think the winner will be, who they support, and so on. This will give both parities a number of backlinks, and also create increased interest in their blogs.

They will not only gain the other blogs readers in addition to their own but will get readers from the outside buzz generated about the contest. In terms of this aspect it is a win-win for both sides.

Money

It will not only bring them new readers but earn them money as well. They can either get a sponsorship of the contest by a company or can monetize their new readers.

If you are teaching your readers in a blog-off you’re going to probably be teaching them about something related to your niche.

Utilize this, use affiliate offers and monetize your audience. Target them, and give them a quality product. Increased readership means more money, and many don’t pick up on the increased earnings a competition can give you.

A competition also gives you indirect earnings through an increase in your stats. It brings awareness to your blog and perhaps will even bring it to the eyes of some potential advertisers..

Wrap-up

As you can see a competition is a great way for you to grow you blog and earn a buck or two as well. If you haven’t had one, think about having one with another blogger sometime soon. It can build a mutual relationship and grow both your blogs….